32
Total Event Attendees
All influencers on attendee roster
Après Soho · New York
The luxury trunk show,
brought to retail.
Après Soho produces experiential evenings for aspirational retail brands — driving measurable after-hours sales, an organic content engine that fuels months of marketing, and a VIP community that compounds loyalty season after season.
A single production fee covers it all. You open your doors after hours; we deliver the rest.
Est. New YorkExperiential Retail EventsScroll ↓
Post-Event Report
La Présentation, by the numbers.
A real post-event dossier — the level of transparency every brand receives within seven days of the evening.
25
Attendees With Captures
Roster attendees matched to the content library
49
Captured Event Content
Stories + feed captures included in this report
324.1K
Modeled Total Impressions (P50)
Benchmark-based directional estimate
222.5K
Modeled Unique Reach (P50)
Deduplicated benchmark estimate
49
Captured Assets
Distinct story/feed images parsed from the event
Trunk Shows✦Après Soho✦Editorial Production✦Live Portraits✦Cocktail Service✦Brand Content✦Trunk Shows✦Après Soho✦Editorial Production✦Live Portraits✦Cocktail Service✦Brand Content✦
The Thesis
Bringing the luxury trunk show to aspirational retail — driving sales after hours, building organic content, and deepening the bond with your highest-priority clients.
Louis Vuitton, Hermès and Gucci built billion-dollar customer relationships on the trunk show. Aspirational mid-tier brands — Aritzia, Anthropologie, Madewell, Reformation — have the customer base to do the same, but have never had a partner who understands the format from the inside.
Après Soho was founded to close that gap. We produce experiential evenings that generate two outcomes a normal retail day cannot: measurable after-hours sales from your top clients in a private setting, and an organic content engine that fuels your social, your community, and your CRM for months after the doors close.
Why It Works
The math behind the after-hours evening.
Trunk shows have remained the highest-converting moment in luxury retail for a reason. Here is what they do that an ordinary retail floor cannot.
Sales after closing time
Your top clients shop in private, with full attention from styling, after the store would otherwise be empty. Average spend per guest at a produced trunk show consistently runs 4–7× a normal in-store transaction.
Models outperform mannequins
A live model shows how a garment moves, drapes, and is intended to be styled. They speak to fit, fabric, and feel — answering the questions that keep customers from buying online. Conversion on featured looks routinely doubles.
An organic content engine
Editorial photography, candid guest moments, the live portrait artist — guests post for you, and we deliver a fully edited content library within 48 hours. One evening produces months of social, email, and CRM creative.
VIP loyalty, deepened
Curated guest lists turn your highest-priority clients into a community. They meet each other under your brand, not just your product. That community compounds — invitation lists grow, repeat spend climbs, and word of mouth becomes self-sustaining.
Press & influencer reach
An after-hours evening gives editors, stylists and creators a reason to walk through your door. The store becomes the set — coverage and tagged posts arrive without paid placement.
An experiential moat
Discounting is a race to the bottom. Experience is a category your competitors cannot Amazon-Prime around. Every evening is a differentiator that compounds in customer memory.
What We Do
Every element of the evening, produced.
Photography & Content
Professional event photographers capture the full evening for brand content, social, and press.
Models & Casting
We source and cast models who wear the newest collection throughout the event window.
Catering & Bites
Curated food stations designed to complement your aesthetic, presented with editorial intention.
Bar & Cocktail Service
Signature cocktail menus and full bar service, staffed and styled to match the experience.
Live Portrait Artist
An artist sketches guests in your collection — a personalized keepsake that drives social sharing.
Guest Experience Design
Invitations, guest curation, in-store décor, ambient styling, and full event timeline production.
The Experience
Two hours that change how a customer feels about your brand.
Doors close. Lights dim. Models walk in the newest collection. A live artist sketches your VIPs. The bar pours something signature. The store stays open. The register stays busy.
By morning you have the sales, the loyalty, and a full library of brand content delivered within 48 hours.
Walk Through an Evening →From the Floor
Real evenings, really produced.
Photography from past trunk shows — every element captured the night of, on the floor, by our team.
Who We Work With
For the brands building the next generation of loyalty.
- Abercrombie & Fitch
- Anthropologie
- Madewell
- Club Monaco
- Aritzia
- Free People
- Reformation
- & Other Stories
Inquiries
Open your doors after hours.
Currently booking experiential trunk shows for Spring / Summer 2026. Tell us about your store, your customer, and what you'd like the evening to feel like.